Experience

Author, Stuck in the 80s: 20 Years of Conversations with Pop Culture Icons Who Defined a Decade (Published March 2025)

Authored and published a full-length nonfiction book combining memoir, long-form journalism, and curated interviews drawn from 20 years of podcasting. Transformed 750+ episodes of content into a cohesive narrative exploring nostalgia, pop culture, and the perspectives of iconic entertainers.

• Managed full publishing lifecycle via Amazon KDP, including manuscript preparation, cover direction, metadata optimization, and distribution strategy

• Leveraged existing podcast audience to support book launch, audience engagement, and cross-platform promotion

Product Manager – Firecrown Media (March 2024 to October 2025)
Directed E-commerce content for leading aviation industry properties including Flying, AirlineGeeks.com, FindaPilot.com, Plane and Pilot, and AvWeb. Created new email products to support E-commerce and career sections of aviation properties. Leveraged AI to plan and create content on the CMS.

• Increased E-commerce revenue 33% in 2024 and 56% in 2025

• Led editorial teams in use in AI platforms to support strategic planning, accelerate research, and enhance campaign execution across digital channels.

Digital Marketing Content Strategist – Freelance (Aug. 2021 to March 2024)

Develop and execute data-driven digital marketing strategies for media brands, authors, and content-driven businesses, with a focus on audience growth, engagement, and monetization.

• Clients include CruiseHive and The Story of a Brand

• Built and executed multi-channel marketing strategies across email, social, SEO, and paid media

• Developed audience growth frameworks for podcasts, books, and digital content brands

• Created and optimized email marketing campaigns (segmentation, automation, lifecycle flows)

• Led content strategy and messaging to align brand voice with audience intent

Product Manager – Bonnier Corp. (July 2019 to July 2023)

Cross-published and optimized digital content on CMS across six major lifestyle and enthusiast brands, aligning editorial, E-commerce, and SEO strategies to maximize audience growth. Developed and managed E-commerce integrations with Amazon.com and affiliate partners, directly linking editorial storytelling to purchase behavior. Collaborated cross-functionally with editorial, design, and analytics teams to ensure cohesive, high-performing campaigns across channels. Leveraged AI for content strategy and creation.

• Increased e-commerce revenue by 2,100% for Florida Travel & Life within nine months of launch by creating new content funnels and product-focused storytelling strategies.

• Led relaunch of FloridaTravelLife.com, achieving 328% growth in PVs and 288% growth in UVs through data-driven content planning and audience engagement tactics.

Digital Content Producer – Walt Disney Co. (May 2018 to July 2019)

Created/maintained digital content for WDW attractions, entertainment, resorts and destinations. Worked with proprietary Tridion/DScribe CMS, JIRA, Confluence, iOS and Android apps. Produced, optimized, and maintained digital content showcasing Walt Disney World attractions, resorts, and entertainment offerings, ensuring alignment with brand storytelling and guest experience standards.

• Served as subject matter expert for Disney Resorts projects and became the primary liaison between internal marketing, creative, and product teams.

• Coordinated Star Wars: Galaxy’s Edge and Disney’s Riviera Resort digital startups. 

• Served as team lead for Disney Vacation Club timeshare’s digital program.

Digital Content Director and Product Manager – Bonnier Corp. (Nov. 2012 to Jan. 2018)

Directed digital innovation for more than a dozen digital properties including Flying, Scuba Diving, Islands, and Boating. Managed teams of 10–20+ creators and developers to deliver complex projects on time and under budget, including site redesigns, app launches, and cross-platform video initiatives. Championed a data-informed editorial culture, integrating analytics dashboards to optimize performance.

• Led development and launch of revenue-generating mobile apps and streaming video products, expanding audience engagement into mobile and OTT platforms.

• Established SEO and audience taxonomy frameworks for all brands, driving triple-digit year-over-year growth in traffic and engagement.

• Delivered 500%+ growth in page views and 300%+ growth in unique visitors for travel verticals through improved content architecture and search visibility.

• Negotiated and launched partnerships with mobile tech firms such as Wibbitz and Ooyala, pioneering video syndication programs that increased monetization and brand awareness.